What Does “Success” Mean to You?

What does “success” mean to you? Wealth, recognition, awards? Obviously it means different things to different people, and what’s most important is what it means to you! Professional Coaches work with business owners to discover just that. From a business perspective “success’ is often equated with profit, which is the outcome of having a thriving business with enough revenue to pay your bills plus more. Focusing on both sides of the equation – revenue and expenditure – will enable you to see where profit can be made. One of the main things that will increase your revenue is being able to maintain your current client base. Who’s “on your books” and how do you look after these customers? After that comes strategies to increase the number of clients for your business and the best way to do this is via referrals from existing clients and word-of-mouth. Those who know and love your products or services will value their purchases and spread the word to their friends! These days the ways to reduce your costs centre around making better use of the improved technology available to small business owners, principally through the use of cloud-based software and applications. You can run an office using just your laptop and mobile phone! Making better use of telecommunications is a must for business owners wanting to achieve success via making a profit. Engaging a Professional Coach to help you turn a profit, or increase your profits, is one of the best gifts you can give yourself in the coming year. Better still, why not become a Professional Coach yourself? Find out more about becoming a Professional Coach with the Australian Institute of Professional Coaches. Visit us at www.professionalcoachtraining.com.au or call us on 1300 309 360.